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Conversations That Win the Complex Sale: Using Power Messaging to Create More Opportunities, Differentiate your Solutions, and Close More Deals by Peterson Erik & Riesterer Tim

mobi |eng | 2011-03-17 | Author:Peterson, Erik & Riesterer, Tim [Peterson, Erik]

And on, and on, and on. This creates stories with too much information that say nothing (or very little) that’s important. The more powerful way to tell a customer story ...

( Category: Marketing & Sales June 18,2017 )

Marketing insights from A to Z by Philip Kotler

epub |eng | 2003-10-20 | Author:Philip Kotler [Kotler, Philip]

oyalty “Loyalty” is an old-fashioned word describing being deeply committed to one’s country, family, or friends. It came into marketing with the term brand loyalty. But can people be loyal ...

( Category: Marketing & Sales June 18,2017 )

How to Market to People Not Like You: "Know It or Blow It" Rules for Reaching Diverse Customers by McDonald Kelly

mobi |eng | 2011-02-10 | Author:McDonald, Kelly [McDonald, Kelly]

( Category: Marketing & Sales June 18,2017 )

Herd by Mark Earls

mobi |eng | 2010-05-10 | Author:Mark Earls

4 Big word-of-mouth facts to tell your friends Fact 1. WoM is more important than other purchase influences Fact 2. WoM is getting more and more important over time Fact ...

( Category: Marketing & Sales June 18,2017 )

Design Thinking: Integrating Innovation, Customer Experience, and Brand Value by Lockwood Thomas

mobi |eng | 2010-02-15 | Author:Lockwood, Thomas [Lockwood, Thomas]

2. Innovation is no longer about reacting to change, but rather about proactively creating change. It is about creating opportunities rather than saving one’s hide. 3. The role of design ...

( Category: Skills June 18,2017 )

Curation Nation by Rosenbaum Steven

epub |rus | 2011-01-27 | Author:Rosenbaum, Steven [Rosenbaum, Steven]

“In the early days, you had this tremendous amount of emotional connection,” Hirschhorn says. “The emergence of MTV was very much a trend magnifier, they took trends the masses did ...

( Category: Marketing & Sales June 18,2017 )

Disrupt: Think the Unthinkable to Spark Transformation in Your Business by Williams Luke

epub |eng | 2010-12-08 | Author:Williams, Luke [Williams, Luke]

• Differentiate: It’s important that you emphasize the differences between your disruptive idea and any competing offerings that may be floating around in the same industry or context. But, being ...

( Category: Processes & Infrastructure June 18,2017 )

Smashwords Book Marketing Guide by Mark Coker

epub |eng | | Author:Mark Coker

Tip #8: Advertise your other books in each book you publish If you have multiple books published at Smashwords, add hyperlinks straight to your Smashwords book pages and author page, ...

( Category: Writing, Research & Publishing Guides June 18,2017 )

The New Relationship Marketing: How to Build a Large, Loyal, Profitable Network Using the Social Web by Smith Mari

mobi |eng | 2011-10-02 | Author:Smith, Mari [Smith, Mari]

( Category: Processes & Infrastructure June 18,2017 )

Long Tail : Why the Future of Business Is Selling Less of More by Chris Anderson

epub, mobi, pdf |eng | 2011-07-06 | Author:Chris Anderson [Anderson, Chris]

9 THE SHORT HEAD THE WORLD THE SHELF CREATED, FOR BETTER OR WORSE Hits, like it or not, are here to stay. So are retail stores with limited shelf space ...

( Category: Marketing & Sales June 18,2017 )